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The Rolls-Royce Ghost – Redefined by Urban Automotive

The Rolls-Royce Ghost redefined by Urban: Introduction
The Rolls-Royce Ghost is the latest luxury vehicle to receive Urban Automotive’s bespoke styling upgrades and specialised carbon fibre design enhancement package. ​

As one of Urban Automotive’s most hotly anticipated new designs, the exclusive styling programme combines imposing presence and understated elegance, building on the success of the reimagined Rolls-Royce Cullinan launched by Urban in 2022.​

Following its official debut at SEMA in October 2023, the Ghost redefined by Urban is available to order from January 2024.​

Elegance & aggression​
Designed and manufactured in the UK, Urban Automotive’s signature style is applied to the Ghost with a replacement carbon fibre front bumper, visual carbon fibre splitters and a two-piece trim overlay.​

The rear exterior styling further underlines the new dynamics of the Ghost with a full-replacement carbon fibre rear bumper and integrated rear diffuser in carbon fibre.​

Designed to conform with OE quality standards, Urban Automotive’s enhancements are seamlessly integrated with streamlined carbon fibre to give a factory finish.​

More than 40 bespoke components ​
Urban’s comprehensive range of enhancements consists of over 40 individual components, including lower door sills and a rear lip spoiler in carbon fibre.​

The design upgrades are reinforced with a choice of two all-new premium forged Urban Vossen wheels, in 22-inch or 24-inch diameter.​

An optional, fully customisable Milltek performance exhaust is also available, unlocking more potential from the Ghost’s powerful V12 engine and providing an elevated soundtrack to match Urban’s visual enhancements.​

In-house carbon without compromise
Urban Automotive’s full-replacement carbon fibre products remain a unique proposition within the market, offering unrivalled levels of quality, style and durability.​

All carbon fibre items are available in a variety of finishes, offering Urban clients the highest level of bespoke vehicle personalisation.​

All items are handcrafted at the company’s Milton Keynes HQ, using state-of-the-art equipment. Each design process begins with a full 3D vehicle scan, working to an industry-leading precision level of 0.03mm.​

Designed and manufactured in the UK​​
All Urban Automotive products are designed by their inhouse team, led by company founder Simon Dearn.​

Like all Urban designs, the Ghost styling package follows an ‘OEM+’ philosophy which complements and enhances the original design with added individuality and presence.​

This latest offering was heavily influenced by Urban’s styling programme for the Rolls-Royce Cullinan, with a design language that flows across both applications.​

All modifications are also designed to work with the factory safety systems and warning devices, with each Urban product subject to a comprehensive research and development process.​

Rolls-Royce Ghost by Urban Automotive: Specification​
Exterior styling​

  • Replacement carbon fibre front bumper ​
  • Two-piece front bumper trim overlay in visual carbon fibre​
  • Integrated daytime running lights ​
  • Front bumper splitter in visual carbon fibre ​
  • Replacement carbon fibre rear bumper​
  • Integrated rear diffuser in visual carbon fibre ​
  • Milled billet aluminium exhaust finishers ​
  • Lower door sills in visual carbon fibre ​
  • Rear lip spoiler in visual carbon fibre​
  • Urban Icon rear tailgate badge ​

Wheels​

  • Choice of bespoke 22- or 24-inch forged alloy wheels ​

Optional extras​

  • Milltek Sport performance exhaust

The post The Rolls-Royce Ghost – Redefined by Urban Automotive appeared first on Wheelz.me-English.

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